Navigating Cognitive Dissonance: A Personal Journey


Deepak Bhootra
CEO
Jabulani Consulting LLC
Basics of Cognitive Dissonance
Cognitive dissonance occurs when someone experiences psychological discomfort from conflicting beliefs, attitudes, or behaviors. The theory suggests individuals are driven to ease this discomfort by altering their beliefs, attitudes, or behaviors or rationalizing them. However, this can be complicated.
Why Share a Personal Journey
I will share my journey of managing cognitive dissonance in a few scenarios and the specific steps and strategies I employed. It was not easy, and doing it once does not mean it will get easier the next time. By sharing my personal experiences, I aim to illustrate how cognitive dissonance affects us in different situations and how we can cope effectively. Personal journey-style storytelling can be powerful and meaningful when discussing complex psychological concepts, as it can help you (the reader) connect with the topic emotionally, empathize with the speaker, and learn from their insights and reflections.
Step 1: Awareness
Becoming aware was the first significant step in my journey. I recognized dissonance when I observed inconsistencies between my beliefs and actions. For instance, despite advocating for environmental conservation, I used a fuel-inefficient car for my daily commute. This contradiction brought about a sense of unease and guilt. It became clear that I wasn’t living in alignment with my values and ideals. This awareness was pivotal, prompting me to seek a resolution. Research corroborates that individuals are more prone to experiencing dissonance when they understand the consequences of their actions and possess a strong sense of personal accountability.
Step 2: Education
The second phase of my journey involved education. I aimed to gather information that could help me comprehend and address the dissonance I was experiencing. My research focused on electric vehicles, their environmental impact, and their suitability for my lifestyle. I also explored alternative transportation methods, such as public transit, although they proved impractical. This information-seeking process was invaluable as it allowed me to evaluate the advantages and disadvantages of various options and make an informed decision. Studies indicate that acquiring new information supporting one’s actions can reduce dissonance.
Step 3: Change
The third phase of my journey involved making a significant change. Using the information I collected, I altered my behavior to align with my values better. I replaced my fuel-hungry car with an electric vehicle. This choice considerably diminished the disparity between my actions and my commitment to sustainability, making me feel more genuine and in harmony with my beliefs. Studies indicate that individuals can mitigate dissonance by modifying their behavior to match their thoughts.
Step 4: Adaption
Nevertheless, some dissonance cannot be resolved merely through changes in behavior. At times, it necessitates modifying one’s beliefs. As the fourth step in my journey, I embraced adaptation. When altering my actions was impractical or undesirable, I adjusted my beliefs to align with them. For example, although I valued a healthy lifestyle, I also enjoyed junk food. Instead of eliminating junk food from my diet, I reassessed my beliefs and opted to find a balance. I harmonized my actions with my updated beliefs by allowing occasional indulgences, resulting in greater satisfaction and reduced guilt. Studies suggest that individuals can lessen dissonance by adjusting their cognitions to harmonize with their behaviors.
Step 5: Consistency
The fifth step in my journey was maintaining consistency. I aimed for consistency in the areas where my beliefs and actions were already in sync. I concentrated on the positive aspects of my behavior and the advantages of my beliefs. This helped create a sense of harmony and minimized the impact of conflicting areas. For instance, I highlighted the environmental and economic benefits of driving an electric car and a healthy lifestyle’s health and wellness benefits. Studies suggest that people can reduce dissonance by making their chosen alternative more attractive and making the rejected alternative less appealing.
Step 6: Acceptance
The sixth step on my path was acceptance. I accepted the dissonance when it was unavoidable. Not all beliefs can perfectly align with actions in a complicated world. I understood that a certain amount of dissonance is inherent and typical and can foster learning and development. I learned to manage the discomfort and appreciate the uncertainty. Research indicates that individuals can lessen dissonance by affirming their self-worth and identity and acknowledging the complexity of human nature.
Step 7: Reframing
The seventh step in my journey was reframing. I addressed the dissonance by shifting my perspective on the situation. By seeing it from a different angle, I was able to lessen the dissonance. For instance, rather than considering a problematic work project as a stressor, I viewed it as a chance for growth and learning. I concentrated on the positive outcomes and potential benefits. Research indicates that individuals can mitigate dissonance by changing the importance or relevance of their thoughts.
Step 8: Prioritization
The eighth and final step in my journey was prioritization. I prioritized my beliefs and values. I decided which ones were most important to me and focused my actions on supporting these core values. I also recognized that some beliefs and values may conflict and that I had to make trade-offs and compromises. I evaluated the costs and benefits of each option (as best as I could) and chose the one that maximized my overall satisfaction and well-being. Research outlines that people can reduce dissonance by adopting a satisficing strategy, which means choosing an option that is good enough rather than optimal.
In Closing
These steps and strategies have been instrumental in managing cognitive dissonance. They have been tailored to my needs and situations; often, a combination of them has been the most effective approach. Remember, experiencing cognitive dissonance is a natural part of human psychology, and managing it is a skill that can be developed over time. Practice makes perfect. I still struggle as I am human, but intent is a great place to start from! Be easy on yourself if you are inconsistent or slip back into old patterns. To err is human, and learning from mistakes is a valuable lesson. The important thing is to keep trying and to celebrate your progress along the way.